Up&Down

Up&Down

logo design and opening sequence for the miniseries directed by Lorenzo Vignolo

winner Premio Solinas Experimenta Serie

 

logo design

 

The tv series talks about the afterlife mystery.

I designed a logo that gives a natural sense of top-down movement. Characteristics of the stonecutter’s chisel are visible in the serif shapes of Cantoria font. Round, open counters and large capitals make it a good choice for this logo.

 
LOGO_DEF-02.png
 
Schermata 2021-02-22 alle 18.23.11 copy.jpg

The Man of the System coordinates two liftmen, Alpha and Omega, taking different characters through a supernatural elevator. Alfa is attentive, loyal to duty, present with every guest, Omega is not very diligent, exuberant and sometimes intolerant.

 

opening sequence

 

What exactly happens in the elevator?

A short travel into a lift. The sequence opens onto an indefinite space where we present abstract spaces, defined by beams of white light. Nobody can tell what’s happening there, except the Man of the System.

Trailer

credits creative direction Elisa Magnesi motion graphic designer Samuele D’Agostino vfx artist Virginia Cantaro