Up&Down
Up&Down
logo design and opening sequence for the miniseries directed by Lorenzo Vignolo
winner Premio Solinas Experimenta Serie
logo design
The tv series talks about the afterlife mystery.
I designed a logo that gives a natural sense of top-down movement. Characteristics of the stonecutter’s chisel are visible in the serif shapes of Cantoria font. Round, open counters and large capitals make it a good choice for this logo.
The Man of the System coordinates two liftmen, Alpha and Omega, taking different characters through a supernatural elevator. Alfa is attentive, loyal to duty, present with every guest, Omega is not very diligent, exuberant and sometimes intolerant.
opening sequence
What exactly happens in the elevator?
A short travel into a lift. The sequence opens onto an indefinite space where we present abstract spaces, defined by beams of white light. Nobody can tell what’s happening there, except the Man of the System.
Trailer
credits creative direction Elisa Magnesi motion graphic designer Samuele D’Agostino vfx artist Virginia Cantaro